Last week in Chicago two of our flagship beers brought home medals from the World Beer Cup. This is and prestigious event where 642 breweries from 44 countries and 47 U.S. states vie for awards with 3,330 beers entered in 90 beer style categories.
Gordon Biersch Marzen won a Silver Medal which was an extra sweet victory for our slightly sweet malty mainstay and biggest seller, as it had never won a medal in the WBC or GABF competitions. Making it even sweeter than babies playing with kittens in cotton candy for me was that this particular batch was made by Luke Erdody, our brilliant new brewer in Miami, where let’s just say we have had some unique challenges over the years.
Conversely, Pete Velez in our Myrtle Beach brewery has been a rock star since we opened there two years ago, and his Gordon Biersch Golden Export captured another Bronze Medal to go with his GABF medal won with the same light or Helles lager last fall, and this time up against the finest German and Austrian breweries, whose beers define the genre.
We know our lagers are every bit as great or greater than any beer made back on “The Continent,” but it is always nice to have that objectively acknowledged by the “Experts.”
